Paid advertising
Planning and running campaigns designed to turn attention into qualified visits, orders and sustainable ecommerce growth.
Berlin Photo Studio · External collaborator
Giovanni
Adamo
Paid advertising and marketing strategy
Professional practice
Building attention around value—not only discounts.
Giovanni Adamo works with paid advertising and marketing strategy. For Berlin Photo Studio, he runs campaigns for the ecommerce business and develops marketing ideas together with Emiliano.
His approach starts with positioning: understanding why an offer matters, how it should be presented and which message can connect it with the right audience.
How it began
A visit to Berlin became a working relationship.
The collaboration began through Luca Comastri. Giovanni travelled to Berlin to visit him, discovered Berlin Photo Studio and met Emiliano and the team.
That first encounter grew into an ongoing collaboration focused on advertising, ecommerce and the way the studio positions its offers.
Studio contribution
Campaigns with a clear reason to exist.
Stronger offers
Bringing new ideas to the offer itself—not simply lowering the price, but making the value and difference easier to understand.
Napoli 2026 and 11 July
The Napoli 2026 promotion and the 11 July photo walk campaign are two projects that represent the collaboration.
What changed
Closer to the entrepreneur’s point of view.
“The collaboration brought me closer to an entrepreneur’s mindset.”
What comes next
Make BFCM 2026 impossible to ignore.
The next major focus is Black Friday and Cyber Monday 2026: building a stronger campaign with a clear position, a memorable offer and enough energy to create real attention around Berlin Photo Studio.
The goal is not noise for its own sake. It is to make the right people understand why the studio, its film laboratory and its products are worth choosing.